The brilliant thing is not the nature of the program, but the timing. Americans are driving less and less, for a lot of reasons, but in my opinion the desire to use mobile devices in idle time is paramount.
I was curious too, so I tried to look it up. According to the DOT, it looks like driving mileage has trended downward slightly since a peak in 2007, FWIW.
And the US population is 10% to 20% bigger than it was the last time it was this low, so the VMT per person is trending downward even more. Here in the northeast corridor we're trying to figure out what to do about a bunch of pending plans to add lanes to highways.
