* Odds are _those_ jobs _aren't_ coming back, these are probably some sort of _new_ type of job. Given Cook's operations background, I wouldn't be surprised if Apple is leveraging their cash/think different attitude to try improving the efficiency of US based work forces. It doesn't seem like Cook's style to give away a competitive advantages for the sake PR. Apple's NPS (Net Promoter Score) is already extremely high. However, if he can shave a few more dollars off assembly, that protects Apple's margins, and that feels like a very Apple-like move.
* If Apple were to leverage new manufacturing methodologies, and they have been working on that for a few years, they _would_ spin it for maximum PR. That makes them looks good, and focuses the store on job creation, not supply chain improvements. I don't think it is coincidence Cook spoke to both NBC and Bloomberg in the same news cycle.
* That said: if Cook is being altruistic... So what? Apple has tens of billions of dollars in the bank. If they wants to spend $100M on PR, I'm sure the people reaping the rewards won't care.
> if Cook is being altruistic... So what? Apple has tens of billions of dollars in the bank. If they wants to spend $100M on PR, I'm sure the people reaping the rewards won't care.
Stockholders will care. No way he's just being altruistic. Your other ideas are much more likely.
* Odds are _those_ jobs _aren't_ coming back, these are probably some sort of _new_ type of job. Given Cook's operations background, I wouldn't be surprised if Apple is leveraging their cash/think different attitude to try improving the efficiency of US based work forces. It doesn't seem like Cook's style to give away a competitive advantages for the sake PR. Apple's NPS (Net Promoter Score) is already extremely high. However, if he can shave a few more dollars off assembly, that protects Apple's margins, and that feels like a very Apple-like move.
* If Apple were to leverage new manufacturing methodologies, and they have been working on that for a few years, they _would_ spin it for maximum PR. That makes them looks good, and focuses the store on job creation, not supply chain improvements. I don't think it is coincidence Cook spoke to both NBC and Bloomberg in the same news cycle.
* That said: if Cook is being altruistic... So what? Apple has tens of billions of dollars in the bank. If they wants to spend $100M on PR, I'm sure the people reaping the rewards won't care.