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These lawsuits are an unfortunate business practice, but Apple is not alone here. I'm not a big fan of them, but that's the way the game is played.

Other corporations do this all the time, but apart from the Olympic Committee, which sues anyone and anything with "Olympic" in their name, most don't have a regular English word as their name. This leads to more conflict in practice, and Apple must, according to the law, work harder to "defend" their brand or have it weakened.



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