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Bingo. It is all very well to say "I and my business buddies only use 10 apps". Go have a look at a random teenager's iPhone and if they are not full of game apps I will eat my hat.

And yes there are a lot if kids with iPhones out there, either as full phones or without phone service. Where do you think all the previous generation devices are going?

In a family the app-store represents significant lock-in, both in collective $$ spent on apps and media, but also in the device hand me down chain. I bet there is a lot of pressure against one of the parents switching to an N9 all of a sudden.

Brand new smartphone users or company issues are (maybe) a different issue.



Games also tend to be the most portable and least "sticky" of all apps though. Most games are written with cross-platform engines or toolkits. If an app is a huge hit on iPhone you're likely to see it on Android not long after.




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