In my opinion, people don't get to really disrupt. Disruption happens.
How many video sharing websites existed before youtube - quite a lot. Before facebook, quite a lot of social networking sites.
What happens is that someone does something that has already been tried in a somewhat different manner, and this particular combination hits on that particular thing that makes it grow rapidly, and with the rapid growth comes the disruption.
It's like ChatRoulette. You couldn't have done this successfully before now, cos flash just was not ready for this.
It's very difficult to sit down and plan disruption, because even things that are obvious now are not obvious at all before they exist.
How many video sharing websites existed before youtube - quite a lot. Before facebook, quite a lot of social networking sites.
What happens is that someone does something that has already been tried in a somewhat different manner, and this particular combination hits on that particular thing that makes it grow rapidly, and with the rapid growth comes the disruption.
It's like ChatRoulette. You couldn't have done this successfully before now, cos flash just was not ready for this.
It's very difficult to sit down and plan disruption, because even things that are obvious now are not obvious at all before they exist.